Expert Fashion Business Insights For Apparel Start Ups And Print On Demand Brands
Welcome to The Lines Blog, your go to space for honest, actionable advice on building a profitable apparel brand.
Here you’ll find quick reads packed with insider tips from my 15+ years in the fashion industry, from brand strategy and sourcing to print-on-demand systems that actually work.
Whether you’re just starting out or scaling your existing line, these resources will help you take the next confident step in your business.
The Lines Blog
What Is an MOQ? (And How to Start a Clothing Line When You Can't Meet Big Minimums)
You finally found a factory that makes exactly what you want. You send your tech pack. They send back a quote. And there it is at the bottom of the page.
MOQ: 500 pieces per style, per color.
So you do the math. Three styles. Two colors each. That's 3,000 pieces before you've sold a single one.
This is the moment a lot of founders quietly close the laptop. I've watched it happen for almost twenty years. And almost every time, the real problem wasn't the minimum. It was not knowing how minimums actually work.
Let's fix that.