Meet Natalia, Fashion Brand Consultant Helping Founders Build Profitable Apparel Lines
From Private Label Manufacturing To The Creator Economy, I’ve Spent 15+ Years Turning Ideas Into Brands That Sell
Hey, I’m Natalia, founder of The Lines by Natalia, fashion brand consultant, educator, and unapologetic dream chaser.
For nearly two decades, I lived and breathed the apparel industry. I managed multimillion dollar brands, traveled to factories across the globe, and helped launch products that landed in Target, Nordstrom, Walmart, and Stitch Fix.
It was thrilling, fast-paced, and creative.
But over time, I realized something was missing.
you got this, you can do this, I believe in you!
Launched brands with
The Spark That Started It All
Everywhere I went, I met creatives with incredible ideas, designers, influencers, and small business owners who kept saying:
“I have this vision for a brand, but I don’t know how to make it real without spending thousands or taking a huge risk.”
That hit me hard because I knew the roadmap, they just didn’t have access to it.
Then came my lightbulb moment.
Print on demand changed everything.
For the first time, anyone could test designs, launch products, and build a brand right from their laptop or kitchen table without warehouses or massive minimums.
The Birth Of The Lines By Natalia
I built The Lines by Natalia to bridge the gap between creative vision and business strategy, giving founders the clarity, tools, and confidence to bring their ideas to life.
Because here’s the truth:
You don’t need investors, permission, or perfect timing.
You just need the right roadmap and someone who’s been there to guide you.
Why I Do What I Do
My mission is simple: to empower dreamers to become doers.
I help entrepreneurs build apparel and product brands that feel intentional, profitable, and true to who they are.
Through The Lines Academy course, I teach how to launch your own line using print on demand from concept to launch.
Through 1:1 consulting, I help you refine your sourcing, production, and strategy so your brand grows with purpose.
Every brand starts as a spark of an idea.
My job is to help you turn that spark into something that shines.
What Makes Me Different
Most people in the print on demand space teach how to design a shirt.
I teach how to build a brand.
My background combines creative direction with real world retail experience, merchandising, pricing, sourcing, and strategy all built on 15+ years inside the fashion industry.
I’ve sat in the boardrooms, built the partnerships, and led the launches. When you learn from me, you’re not only getting theory, you’re getting the behind the scenes playbook that built multimillion dollar success stories.
You’ve got the vision. I’ve got the roadmap.
Rapid-fire
What's the most adventurous thing you've ever done?
Fly an airplane
What's your go-to karaoke song?
Gangsta’s Paradise - Coolio
If you could travel back in time, which era would you visit?
Regency Era in London, (Bridgerton fans, anyone?)
What's your favorite comfort food?
Anything pasta
Any hidden talents?
Concert and Marching Band member, I played the flute & piccolo.
Born in Uruguay, raised in New Jersey, and now living in Manhattan Beach.
Proud wife, mom of two boys, and adopted daughter, plus dog mom to Phoebe the Bernedoodle.
Holds two master’s degrees, neither in fashion.
Led partnerships with Target, Nordstrom, Stitch Fix, Walmart & more, but loves helping first time founders most.
Fun Facts You Won’t Find On LinkedIn
Ready To Take Your Next Step?
Whether you’re dreaming up your first product or scaling your existing line, there’s a path for you.